It was 50 years ago today, when an idea took seed in Sir Paul McCartney and Mal Evans' imaginations; a concept for The Beatles' next projected studio LP. The concept was to have The Beatles portray themselves as a fictional rock-group, the fictional group in question being named "Sgt. Pepper's Lonely Hearts Club Band." Four days later, the "Sgt. Pepper" sessions kickstarted, and the rest, as they say, is history!